White Square Festival calls Nigerian agencies for entries

Leading creative, experiential, media buying and public relations agencies in Nigeria’s Integrated Marketing Communication (IMC) industry are invited to enter relevant categories in the ongoing entries for the White Square International Advertising and Marketing Festival of Creativity.

The Festival will be held on 1st and 2nd June, 2023 for the 15th time. The entry, which started in January, will close on 28 April, 2023. Entries eligible to participate in the Festival are entries created and implemented between January 1, 2022 and April 28, 2023. The deadline for submitting is April 28, 2023.

MARKETING EDGE, your leading most authoritative industry magazine, has been appointed as the representative of WHITE SQUARE, the brand owners and promoters of the WHITE SQUARE FESTIVAL OF ARTS, a Belarusian based Arts Festival that is comparable to the Cannes.

MARKETING EDGE entered into the partnership with the intention of broadening the participation of Agencies in Nigeria in international festivals and creating more opportunities for the local practice to explore international markets.

To this end, the first five (5) entries using the MARKETING EDGE Code will get a 50%discount while subsequent ones will attract 10%. Entry for the Creative / Branding / Marketing Services /Media / Digital / Craft  categories  is €290.00 while Mass Media Contest / Marketing Effectiveness categories attract a €450.00 entry fee. All entries attract a 20% VAT.

Over the years, the Festival has been recognized among market participants from more than 35 countries of the world for its high level of organization of the contest, the professionalism and expertise of the jury, the business program and the special atmosphere of the Festival.

The categories of the contest include:

BRANDING CATEGORY: Focuses on creative solutions in designing, branding, packaging, digital and interactive communications.

MARKETING EFFECTIVENESS: Projects that celebrate impact of creativity into business development, demonstrate outstanding results and reach the KPIs of campaign.

MARKETING SERVICES: The contest includes communications – PR Communications, engagement through Brand Experience & Activation, Direct Communications – and also any kind of new marketing and communication solutions – Innovations

MEDIA Category: Focuses on strategies and ideas that demonstrate the use of media channels as the DIGITAL category includes 40 nominations, from digital tools creation to the brand’s promotion in the digital environment and is focused on communications using technologies, data and digital platforms as an integral components of creative idea and digital as necessary medium for its projects that celebrate professional excellence and exceptional execution in filmmaking, print /outdoor advertising, radio and audio content execution.

This category includes contests and nominations of various forms of brand communication with the consumer, as well as social nominations.

White Square is one of the largest international creativity festivals in Europe. White Square Festival celebrates its 15th anniversary in 2023 and will be held on June 1-2.

For more information please visit: https://adfest.by/en or call Ibidun on 08084951161.


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