AAAN should make clients pay pitch fees- Rufai Ladipo
Former President, Association of Advertising Agencies of Nigeria (AAAN), Mr. Rufai Ladipo has said that AAAN should be held responsible for the failure of clients to pay pitch fees to agencies that lost out in pitch contests.
The Former CEO of STB McCann told MARKETING EDGE that the association had a duty to enforce the payment of pitch fees to compensate for the hours spent by agencies on clients’ behalf.
He said: “Pitch fee is a must, but the AAAN is yet to get it right. We’ve preached it over the years, even when I was the AAAN president,” Mr. Ladipo said.
“But maybe the message will sink someday as the industry grows and the economy opens up, so that fifteen or twenty agencies are not made to chase a single business” Ladipo added.
Responding, the current President of AAAN, Mr. Kayode Oluwasona insisted that he was not aware that clients were not paying pitch fees to advertising agencies.
Oluwasona noted that the issue of pitch fee is a policy that has been there for a long time, emphasizing that corporate organizations had been advised to pay their pitch fees to the various agencies that partook in their pitch.
“Since my assumption of office as AAAN President, the association has enforced the payment of pitch fees, there are cases where the body sanctioned some clients for defaulting on the payments.
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