Tag: Marketing

How to break down the barriers between marketing and procurement

Trust, understanding and a shared vision is helping marketing and procurement drive...

Digital Marketing: Understanding the Millennial Consumer

Marketing to millennials (roughly speaking people born between 1980 and 2000) is...

Data Centric Industry must remain a top priority – ADVAN Boss

To achieve global best practices and informed decision making, the President of Advertisers...

Dolapo Otegbayi emerges Outstanding Woman in Marketing

  For midwifing some of the most consumer-centric campaigns in recent times,...

Nigerian Breweries sweeps top prizes at ADVAN award

… Molfli, Dufil, others shine with multiple awards Nigerian Breweries’ Heineken...

ADVAN unveils growth plan for brands and marketing industry

... priortises research/data The recently elected leadership of the Advertisers’...

Lagging sales in core brands hurt PepsiCo’s 3Q trade

Soft drinks giant PepsiCo has said that a focus on healthier and low-calorie drinks...

New report says telcos, breweries brands top annual advertising spend in Nigeria

A new report has said that telcos and breweries remain the top industry advertising...

Folake Ani-Mumuney, ADVAN New President highlights Imperative of Data In Marketing

The newly elected President of Advertisers Association of Nigeria, Mrs. Folake Ani-Mumuney...

NIMN moves to enforce compliance with Marketing Act

The National Institute of Marketing of Nigeria (NIMN), has stressed that it is now...