Tag: Marketing

Disruptive thinking in the digital age

What is disruptive thinking? How many times have you heard leaders of big companies...

Brands need to stop putting themselves first when focusing on a purpose

Too often they fall into a ‘hero trap’ This op-ed originally featured at Adweek  If...

7 models for greater marketing effectiveness

Marketing suffers from a lack of consensus about what’s likely to work and many...

Festival of Marketing unveils this year’s line-up

Marketers from brands including KFC, Diageo, TSB and Waitrose will be joined by Marketing...

Consumer insight is a critical success factor for brands – Kalu

Brand and marketing expert, Ikechukwu Kalu has said that consumer insight and sufficient...

Emmanuel Ajufo emerges new OAAN President, Femi Ogala becomes VP

The Managing Director, Opportunity To See Limited, Emmanuel Ajufo has emerged the...

5 Storytelling trends marketing leaders should know about

From video to VR, social media and beyond, there is a host of mediums through which...

Global Creative Contests: whither Nigeria IMC professionals?

Like the FIFA World Cup, Cannes Lions is the turf of champions; attracting thousands...

Marketers urged to open-up hiring processes to diverse talent

The School of Marketing is asking marketers to commit to open-up their hiring processes...

Epica Awards 33 defines its purpose

The Epica Awards has underlined its unique positioning in the awards landscape with...