Tag: Marketing

Why Agencies Should Abandon Advertising and Invest in Owned Media

By Dan Curran The downward spiral of traditional advertising’s effectiveness started...

ID Africa Acquires TheNETng To Form Marketing, Media and Technology Powerhouse

ID Africa, a leading Nigerian digital agency is acquiring NET Newspaper Limited...

Nigeria’s Marketing Industry In Unsteady Feat

…May experience setback on PWC $2.8bn projection  Feelers emanating from the...

Reprieve as clients begin to offset 8bn media debts

At last, there appears to be reprieve for agencies as clients have commenced payments...

Rosabel Advertising may bounce back

Rosabel Advertising, a one-time leading traditional creative agency in Nigeria, whose...

Consumers commend Chivita Active campaign

Few months after Chivita Active launched its new campaign, C’mon Get Active, to...

Madesoftlogic launches affordable software for retailers

Madesoftlogic, an indigenous Nigerian technology company has unveiled ESOPOS, a cloud...

Quadrant MSL strengthens leadership with appointment of new Managing Consultant

Quadrant MSL has announced the appointment of Uche Ajene to the role of Managing...

Sterling apologizes for inciting tweeter war with controversial artwork

Sterling Bank has pulled down the controversial art work that causes a subtle twitter...

Airtel Touching Lives Gets Innovative CSR Leadership Award

Airtel Touching Lives, a corporate philanthropy initiative by leading telecoms operator,...