marketing news

Rexona’s armpit moment at the World Cup

Nobody was looking at the fourth official’s armpit. That was exactly the point. At...

Nigeria’s insurers are flush with cash and broke on trust

Nigeria’s insurance industry just raised over N100 billion. It has not yet earned...

Sahara  Group taps Folake Soetan to lead Arahas, deepen upstream power synergy

Sahara Group has reshaped its leadership architecture by naming seasoned energy executive...

Nigeria’s tomato crisis is a marketing opportunity hiding in plain sight

A pest smaller than a fingernail has done what no marketing campaign could. It has...

Nigeria stocks shed N8.24trn as investors pull profit after record run

 Nigeria's equity market has lost N8.24 trillion in market value since the start...

More dad-approved: How Nigerian brands kept showing up for Father’s Day 2026

The first wave of Father's Day creatives told us Nigerian brands were paying attention....

Why Nigerian brands must think beyond search

For almost thirty years, one behaviour defined how businesses competed online. They...

FAANG season is over welcome to MANGOS season

There is a new acronym in town. And if you work in marketing, advertising, brand...

How TVC is taking news to Nigerians instead of waiting for Nigerians to come to the news

For decades, television news followed a familiar pattern. Broadcasters determined...

IMC players forecast stronger business performance amid rising brand, political campaign activities

After navigating months of economic pressure, fluctuating operating costs and cautious...