marketing news

Unilever swaps agencies for 300,000 influencers in global pivot

 Fernando Fernández calls it revolution. Traditional advertising agencies might...

EMCOAN inducts Yinka Adebayo as Patron, strengthening industry push for Nigerian content growth, media collaboration

Nigeria’s broadcast and content ecosystem gathered fresh momentum as the Electronic...

Ogilvy taps Carol Reed as first Global Chief Innovation Officer

Ogilvy has appointed Carol Reed as its first Global Chief Innovation Officer, marking...

Kanye West blocked from UK, Wireless Festival Headline Shows cancelled after Pepsi, Diageo withdraw support

British authorities have denied entry to American rapper Kanye West, a move that...

Lanre Adisa advocates measurable industry action to advance Women in Advertising

Lanre Adisa, Founder and Chief Creative Officer of Noah's Ark Communications and...

Volkswagen reboots global social media strategy to deepen digital engagement worldwide

Volkswagen has selected Jung von Matt SPREE as its lead global social media agency,...

Cannes Lions unveils Creative Brand Lion as WFA Alliance signals stronger push to measure creativity’s role in AI driven brand growth

Cannes Lions International Festival of Creativity has introduced a new award category,...

Nestlé accelerates growth with historic Formula 1 global partnership

Nestlé has officially launched its first-ever global partnership with Formula 1,...

Deji Onadeko highlights digital disruption, audience power in Nigeria’s evolving media landscape

The Chief Executive Officer of Red Lantern Media Company, Deji Onadeko, has said...

Coca-Cola reintroduces zero caffein with premium redesign to capture evening consumption

The Coca-Cola Company has brought back its Coca-Cola Zero Caffeine Zero Sugar beverage...