marketing news

MARKETING EDGE honours Chinonyerem Opara as Outstanding Marketing Personality of the Year

Chinonyerem Opara, Head of Category, Home Care, at PZ Cussons Nigeria Plc, has been...

Are B2B brands reluctant to advertise on TV?

For many business-to-business (B2B) brands, television advertising may seem better...

FMNWN walk for breast cancer awareness

On the 12th October 2026, the FMN Women Network (FMNWN), the Amazing Amazons, brought...

Getty Images files for bankruptcy protection as AI competition and failed Shutterstock merger force restructuring

One of the world’s most recognisable names in visual media is seeking court protection...

Peak Milk wraps up Back-To-School with Peak Love campaign with fun, games and rewards for thousands of children

Peak Milk, a brand of FrieslandCampina WAMCO Nigeria PLC rounded off its 2026 Back-to-School...

Marketing Edge Summit 2026: Modernise without losing their cultural identity, Maureen Ifada challenges brands

Dr Maureen Ifada, Marketing Director, FrieslandCampina WAMCO, has urged marketers...

Marketing Edge Summit 2026: Marketers must protect African culture as economic asset – Steve Babaeko

X3M Media CEO Steve Babaeko has urged brands, agencies and policymakers to move beyond...

PHD leads global surge as Omnicom Media bags $3.3bn in H1 new billings

Omnicom Media Group recorded $3.3 billion in new billings in the first half of 2026,...

MIPAN, NBC host webinar on Nigeria’s Digital Switch Over, unveil plans for FreeTV Platform and National Audience Measurement System

The Media Independent Practitioners Association of Nigeria (MIPAN), in partnership...

Omnicom to cut 15,000 jobs and deconstruct PepsiCo loss as IPG integration reshapes global agency landscape

Omnicom Group is preparing to reduce its global workforce by approximately 15,000...