Marketing Edge

Unilever swaps agencies for 300,000 influencers in global pivot

 Fernando Fernández calls it revolution. Traditional advertising agencies might...

Six thousand extensions, zero permission, one lawsuit for LinkedIn

 LinkedIn is facing legal action in the United States over allegations that it secretly...

From kitchen to crown: Terra Cube secures top honour at ADVAN 2026 as Brand of the Year

 Some brands arrive quietly. Others arrive ready, and when they do, the market feels...

Marketers discovered AI can write ads, consumers discovered they can tell

 Eighty-two per cent of advertising executives believe Gen Z and millennial consumers...

Thirty thousand goodbyes, one $29 million hello at Oracle Corporation

 Oracle Corporation has drawn sharp scrutiny after laying off thousands of employees...

Omnicom wins IBM advertising account in major industry shake-up

IBM has appointed Omnicom Group to oversee its global media planning and buying,...

How the FirstBank Naira Credit Card gives unparalleled spending power

 For the average person, having a reliable payment option is important to life....

Meta unveils Muse Spark: a bold leap to compete with AI big leagues

Meta has unveiled Muse Spark, its most advanced artificial intelligence model to...

Ogilvy taps Carol Reed as first Global Chief Innovation Officer

Ogilvy has appointed Carol Reed as its first Global Chief Innovation Officer, marking...

Consumers stopped scrolling, they started curating

 The connected consumer evolved when nobody was watching. Somewhere between 2021’s...