Marketing Edge

Omnicom wins IBM advertising account in major industry shake-up

IBM has appointed Omnicom Group to oversee its global media planning and buying,...

How the FirstBank Naira Credit Card gives unparalleled spending power

 For the average person, having a reliable payment option is important to life....

Meta unveils Muse Spark: a bold leap to compete with AI big leagues

Meta has unveiled Muse Spark, its most advanced artificial intelligence model to...

Ogilvy taps Carol Reed as first Global Chief Innovation Officer

Ogilvy has appointed Carol Reed as its first Global Chief Innovation Officer, marking...

Consumers stopped scrolling, they started curating

 The connected consumer evolved when nobody was watching. Somewhere between 2021’s...

FirstBank Partners Eko Hotels & KEY Academy for ChessMasters 2026 Tournament

 FirstBank, West Africa’s premier financial institution and the leading financial...

African startups raise $705m in Q1 2026

 African startups pulled in $705 million across 59 disclosed deals during the first...

Publicis drops $500m on 160over90 to prove sports marketing isn’t guesswork anymore

 Publicis Groupe just paid over $500 million for an agency that creates brand moments...

Tinubu to commission Lagos’ Ojota–Opebi link bridge in landmark two-day visit

Lagos is set for a significant infrastructure milestone as President Bola Ahmed Tinubu...

Nigeria’s $23 billion capital boom ignored the factories

 Nigeria attracted $23.22 billion in foreign capital during 2025, nearly six times...