Marketing Edge

Omnicom launches Bernbach, a dedicated global agency for Volkswagen

Omnicom Group and Volkswagen have deepened their long-standing partnership with the...

Airtel deploys 2,000 new sites in 2026 as MTN’s tower move reshapes competition

 Nigeria’s telecoms market is entering a new phase, where infrastructure strength,...

Why brand measurement must shift from vanity metrics to revenue outcomes

 Thirty-nine per cent of marketers say lead quality matters most to their business...

 New York Festivals Advertising Awards® (NYFA) is thrilled to unveil the 2026 Financial and PR & Purpose Specialty Executive Jury panels.

 These esteemed Financial and PR & Purpose Executive Juries bring together respected...

Meta set to overtake Google as world’s leading advertising platform

Meta Platforms is on track to surpass Google in global digital advertising revenue...

WPP explores sale of Burson in first major divestment under new CEO

WPP is considering the sale of Burson, signalling the first major portfolio shake-up...

Every CEO knows AI layoffs will crater consumer spending, but firing anyway beats getting fired

 Over 78,000 tech workers lost jobs in the quarter of 2026, with 48 per cent of...

Impressions don’t pay salaries, marketers just spent billions learning why

 Marketing departments across the world just discovered the most expensive vanity...

Dentsu Creative Nigeria announces appointment of Uduak Akpan as new Group Creative Director

Dentsu Creative Nigeria, part of the global creative agency network, has announced...

Unilever swaps agencies for 300,000 influencers in global pivot

 Fernando Fernández calls it revolution. Traditional advertising agencies might...