Marketing Edge

Why your marketing plan expires faster than your milk

 Most marketing plans have a shelf life nobody admits to. You spend weeks building...

Legend Internet surges 20% on planned Spectranet merger

 Legend Internet shares surged 20 per cent within 48 hours of announcing its merger...

Nigeria’s bourse outpaces global markets with 30% Q1 surge

 Nigeria’s stock market delivered a 30 per cent return in the first quarter of...

FirstBank empowers SMEs with AI-driven growth strategies, hosts SMEConnect webinar

 FirstBank, West Africa’s premier financial institution and financial inclusion...

Marketing wants talent, talent has options

 The marketing industry is hiring again. The question is whether it remembers how...

Big tech’s addiction problem just got a price tag

A California jury has ruled against Meta and Google in what is being called a landmark...

How FirstBank is driving sustainability for business growth

 In Nigeria's evolving business landscape, Environmental, Social, and Governance...

WorldStage to present Nigeria’s Macroeconomic Outlook 2026 on Thursday

World Stage Limited (WorldStage), a Nigerian based research and technology driven...

ISP consolidation hits Nigeria: Legend Internet and Spectranet announce landmark merger

Legend Internet, Nigeria’s first publicly listed internet service provider, announced...

The difference between campaigns people see and campaigns people can’t stop talking about

Nobody wakes up wanting to see your ad. They wake up wanting to feel something, learn...