Marketing Edge

Stanbic IBTC Bank Nigeria PMI: New order growth sustained in March, but higher fuel costs lead to surge in prices

 Growth slowed in the Nigerian private sector at the end of the first quarter of...

‎Technology is the viable bridge to services sectors in Nigeria – Dr. Nwabunike

‎In this interview with MARKETING EDGE, Dr. Chizoba-Anyaeche Nwabunike, the Managing...

Streaming’s $200bn future isn’t about growth, it’s about charging more

 Global streaming subscription revenue surpassed $150 billion for the first time...

LIRS extends deadline for individual income tax returns filing

The Lagos State Internal Revenue Service (LIRS) has announced a two-week extension...

When performance marketing cannot measure performance anymore

 The promise that made performance marketing revolutionary is collapsing. For two...

€11 million foreign backing proves 3MTT works

 The European Union and Government of Denmark committed an additional €11 million...

When AI perfection made imperfection profitable

 McDonald’s Netherlands pulled its AI-generated Christmas advertisement in December...

OpenAI raises concerns about slow adoption of Enterprise AI

 OpenAI COO Brad Lightcap delivered an inconvenient truth at India’s AI Impact...

Black At Launches “Through Her Lens” in Lagos — A Global Initiative to Redefine Women’s Role in the Creative Economy

Black At, a global platform championing access, inclusion, and opportunity for Black...

Champion Breweries taps debt markets with ₦30bn bond at 19.5%

 FMDQ Securities Exchange has approved Champion Breweries’ ₦30 billion five-year...