Latest Marketing News

Samsung: The brand hiding behind the brand

You are probably reading this on a device that probably has a Samsung component inside...

Nigeria dominates Africa as six fintechs make CNBC’s 2026 world top fintech list

Eleven African fintechs have been featured on CNBC and Statista’s 2026 World’s...

The debate: PR deserves a seat at the table. But the reality is…

By Austin Ayaosi, Lead Analyst at BrandImpact Consulting Public Relations is one...

The Gulf crisis is Nigeria’s double-edged sword

The world’s most important oil shipping route is under fire. And Nigeria, sitting...

Chowdeck data reveals how Nigeria’s salary cycle dictates consumer spending

Femi Aluko, co-founder and CEO of Chowdeck, Nigeria’s fastest-growing food delivery...

Why AI companies spend millions to earn trust 

There is a new kind of arms race happening in advertising. And unlike most arms races,...

The product was too good; Meta was not ready for it

Most product launch disasters happen because nobody wants the product. Meta's Ray-Ban...

New York Festivals Health Awards opens for entries: Industry leaders Rich Levy and Jason Graff to chair 2026 Executive Juries

The 2026 New York Festivals Health Awards, awarding excellence in Healthcare &...

Marketing Edge’s Anietie Udoh named jury member for 2026 International Content Marketing Awards

Nigerian marketing communications professional and Divisional Director of Marketing...

The strategic impact of leadership in dialing up business performance 

By Godfrey Adejumoh Every organisation encounters challenges. Sometimes the challenges...