Tag: Kantar

Airport advertising market set to soar as travel rebounds

The airport advertising market is gaining renewed momentum as global travel rebounds...

Beverage alcohol set to grow $34bn in key markets by 2034 – Report

Beverage alcohol set to grow $34bn in key markets by 2034. This is according to a...

Non-alcoholic Guinness rises 35% in sales, set to take 12% production

By Ralph Tathagata ‎ ‎Recent data from Diageo Ireland show that consumers increased...

Disruptive brands drives lasting brand value

Disruptive brands  today, are building  lasting brand value by going beyond meeting...

Experts proffer how brands can stay visible despite budget cuts

In a season of slashed marketing budgets and tightened corporate belts, many brands...

WFA, Kantar unveil new framework for sustainable marketing by 2030

By Felicia Nwosu The World Federation of Advertisers (WFA), in collaboration with...

Inclusion as catalyst for transforming businesses

By Felicia Nwosu Inclusion is no longer just a buzzword; it is a transformative...

Global food trends reshape consumer preferences, Kantar unveils strategic insights

By Felicia Nwosu Kantar’s Worldpanel division has shed light on evolving global...

Ipsos explores potential acquisition of Kantar media

By Felicia Nwosu Ipsos, a global leader in market research, has confirmed that...

Kantar announces winners of creative effectiveness awards 2024

Kantar, the world’s leading marketing data and analytics company, reveals the winners...