Tag: Kantar

Six in ten Nigerians say they will get COVID-19 vaccine

Kantar Public, the public policy consulting division of the world’s leading data...

Balancing act: Driving sales today and generating demand tomorrow

Year after year, BrandZTM Top Brands valuations demonstrate that strong brands generate...

2020 BrandZ Top 100 increases by 5.9%, hits $5tn despite Covid-19 crisis

The world’s most valuable brands have seen their total brand value increase by...

Nigerians are worried over impact of Covid-19 on the economy than falling sick, says Kantar

There are high and growing levels of concern about Covid-19, and the associated impact...

Kantar global research advises brands on how to stay connected in a pandemic world

Kantar, the world’s leading data, insights and consulting company has released...

Kantar research boss highlights reasons for product failure in African markets

The Managing Director/CEO, Kanter Market Research Agency, Maposa Aggrey has identified...

Kantar identifies 2020 media trends and predictions

The media landscape is accelerating at an unrelenting pace with new technologies,...

Eric Salama set to quit Kantar after 17 years

Eric Salama, a long-serving Chief Executive Officer of Kantar, has disclosed his...

Don’t be a me-too brand: Be disruptive

Being different is scary. In marketing, trying something different is scary. Nobody...

How brands can grow in a volatile marketing world

BrandZ’s top 100 global brands of 2019 reflects the increasingly uncertain...