Guinness

Diageo’s new marketing playbook: Getting more for less without losing the magic

 Every ad dollar counts these days. Yet Diageo, the global drinks powerhouse behind...

MARKETING EDGE honours Otunba Seni Adetu: A timeless symbol of ethical leadership, vision, excellence Across Africa’s corporate landscape

In line with its vision of promoting excellence across Nigeria’s economic and business...

Brand relevance, marketing, cultural resonance – Olusanya Adesanya, Commercial Director of Guinness Nigeria Plc

 How has Guinness maintained its position as a cultural icon while remaining relevant...

Guinness Nigeria, 75 Years of brewing legacy, lifting lives

75 years ago, Guinness Nigeria began a journey that would become one of the most...

Guinness Nigeria sustains growth momentum in Q4

Guinness Nigeria Plc has posted a remarkable financial rebound for the twelve months...

MARKETING EDGE ONTV to host Franklin Ozekhome this Wednesday

Spotlight on a cultural strategist This Wednesday, MARKETING EDGE  ONTV will spotlight...

Airport advertising market set to soar as travel rebounds

The airport advertising market is gaining renewed momentum as global travel rebounds...

Beverage alcohol set to grow $34bn in key markets by 2034 – Report

Beverage alcohol set to grow $34bn in key markets by 2034. This is according to a...

Non-alcoholic Guinness rises 35% in sales, set to take 12% production

By Ralph Tathagata ‎ ‎Recent data from Diageo Ireland show that consumers increased...

Guinness Nigeria bounces back with N20 billion quarterly profit

Guinness Nigeria Plc has announced a pre-tax profit of N20.1 billion in its second-quarter...