data

Leveraging data, authenticity as winning formula for retail’s resurgence

Retail across Africa is quietly but unmistakably transforming. From street stores...

WPP Media Launches Open Intelligence: Industry’s First ‘Large Marketing Model’ Powered by AI

WPP Media, the newly rebranded global media arm of WPP, has just announced the launch...

WPP Media unveils fully integrated AI-driven media powerhouse

Reflecting growing demand from marketers for fully integrated capabilities, WPP has...

Nigeria’s marketing future hinges on agility, data, authenticity – Bamigbaiye

By Felicia Nwosu Omotola Bamigbaiye, Chair of the Brand Advisory Board at Meristem...

Odeleye cautions brands against exposing customers’ data

By Felicia Nwosu A tech guru, Wale Odeleye, Technology Lead, Financial Services,...

Absence of data on the creative industry is a challenge – FG

By Seun Johnson The Federal Government of Nigeria has confirmed it has no record...

Data without insight is meaningless, insight without action is wasted effort – Quiel

By Abimbola Mohammed Mathew Quiel, Senior Director of Product Management, Transunion,...

Ufot tasks IMC practitioners on power of data

By Ibidunni Banjoko Udeme Ufot, Group Managing Director of SO&U, has tasked...

PR thrives on excellence, creativity and wisdom

By Nsikak Daniels "The more creative you are, the more divine you are." - Osho In...

Why Nigerians pay more on data charges – report

By Abimbola Mohammed The Nigerian Communications Commission (NCC) has said the issue...