Tag: data

Raab cautions brands to pay attention to data regulations

By Felicia Nwosu As Nigeria joined the rest of the globe to mark this year’s World...

Adekanmbi tasks professionals on AI, data for social impact

By Felicia Nwosu Bayo Adekanmbi, Chief Strategy, Partnership and Sustainability...

Airtel ‘Esther’ campaign ranks most engaging campaign in Africa

By Ibidunni Banjoko  Airtel Nigeria’s professional campaign titled 'Esther' has...

Opayemi calls for concrete data analysis in PR practice

By Ibidunni Banjoko The president of Public Relations Consultancy Association of...

10 wonderful Nigerian women in data space

By Felicia Nwosu 10 quintessential Amazons have been named outstanding women in...

Agencies tasked on tech adoption at MIPAN AGM

By Felicia Nwosu Following the constant change in consumer behaviour and technological...

MTN introduces home broadband services

To accelerate broadband penetration in alignment with the Federal Government’s...

Pantami objects to FG’s 5% tax on telco

By Abimbola Mohammed  Following the recently imposed five percent excise duty on...

Nigeria needs structured data to standardise ads targeting – experts

By Abimbola Mohammed As customer behaviour becomes digital-first, marketers have...

Research: Only 12% of CMOs are leveraging data-driven marketing

By Zion Rufus With CMOs under increased pressure to deliver results and increase...