Tag: data

Adopt customer-centric data to improve experience – Ogunseye

By Felicia Nwosu Ladi Ogunseye, the Chief Marketing Officer, Canary Point Corporate...

Why CMOS, senior level marketers need to leverage programmatic advertising

By Zion Rufus As consumer expectations on how brands meet their needs continue...

NIMN inducts new Fellows, tasks members on tech optimization

By Felicia Nwosu The National Institute of Marketing of Nigeria (NIMN) has held...

First-party data is the new oil of the ad economy- CMO

By Zion Rufus Amid the proposed deprecation of third party cookies, much attention...

Algorithm Media blazes a trail with Audience Origin

By Felicia Nwosu Algorithm Media, Nigeria's leading marketing communications company,...

DStv, MIPAN hold annual workshop on data, content & platform

By Abimbola Mohammed DStv Media Sale (DMS) and Media Independent Practitioners'...

Terragon targets improved data driven marketing for SMBs, introduces TerragonPrime

By Zion Rufus Data and marketing technology company, Terragon has launched TerragonPrime,...

Global mobile apps and web analytics market to hit $28.88bn, increases focus on importance of data

By Zion Rufus The global mobile apps and web analytics market is...

The importance of building a data-driven organization

Today’s brands have more access to data than ever before. While the benefits of...

Marketing is not rocket science, but data-driven – Osamede Uwubanmwen

By Felicia Nwosu Osamede Uwubanmwen, the General Manager, Biogenerics Nigeria...