Tag: Creativity

“If we fail to harness our creative cultural elements, we will lose them to others,” Executives urge promotion of Nigerian creativity

By Zion Rufus Advertising, creative, and media executives are emphasizing the...

Throwback Thursday: Cannes Lions themes over the years

By Abimbola Mohammed Established in 1954, Cannes Lions is a global campaign for...

X3M Ideas launches X-Pitchathon for Zambian entrepreneurs

By Oluwaseyi Lawal Zambian entrepreneurs and startup innovators are in for an exciting...

Setting clear goals will help put brands on the path to digital marketing glory – Experts

By Olatoyosi Oladapo Employing digital marketing tools and strategies such as Search...

Embrace creativity and strategy, Ufot urges young IMC practitioners

By Ibidunni Banjoko Udeme Ufot, Group Managing Director of SO&U, has...

UM upends Dentsu as Upfield’s Global Media Agency of Record

In a competitive review, UM, a part of IPG has beaten Dentsu, the incumbent,  to...

Stellantis appoints black targeted AOR

By Kingsley Odii Stellantis, the global automotive manufacturer formed by the...

Experts share learnings from Cannes Lions 2023

By Felicia Nwosu As the euphoria and buzz created during the Cannes Lions...

Edelman, other PR firms shine at Cannes 2023

By Ibidunni Banjoko The 2023 Cannes Lion International Festival of Creativity, which...

Airtel responds to MTN’s 5G welcome message

By Abimbola Mohammed The customary marketing rivalry between MTN Nigeria and Airtel...