Agency

X3M Ideas, DentsuMCGarryBowen, Insight Publicis, Noah’s Ark win big at 2021 LAIF Awards

…X3M Ideas Named Agency of the Year It was a night of honour, glitz, glamour,...

Google consolidates global media account with WPP’s Essence without a pitch

Google has consolidated its entire multi-billion global media account with Essence,...

Experts urge young agencies to leverage digital platforms

By Felicia Nwosu Experts in the Integrated Marketing Communications have advised...

Dentsu names global product lead for media

Dentsu International has announced Rohan Philips as new president of global product...

A writer’s performance-based impressions of the sub-sectors in IMC industry

By Tunde Animasaun In spite of the ripple effects of the pandemic on economic and...

Publicis Groupe elevates Magnus Djaba to global chief client officer

Publicis Groupe has announced the promotion of Magnus Djaba, to the post of Chief...

Dentsu restructures, names new chairman, records Q3 growth

Dentsu Group has announced the restructuring and promotion of Hiroshi Igarashi as...

Top 5 experiential agencies in Nigeria

By Felicia Nwosu To the experiential marketing expert, experience is the ultimate...

Modion Communications’ social impact campaign debuts on Top 10 Global SABRE Awards as Africa’s highest ever

Modion Communications, Nigeria's fast-growing Public Relations and Marketing Communication...

Ad agencies advocate safe advertising space for children

By Felicia Nwosu In a bid to help minimize children’s exposure to age-restricted...