Agency

Global ad agencies market to hit $348.4 billion; WPP, Omnicom Group, others lead growth

By Zion Rufus The global advertising agencies market is projected to hit $348.4...

McCann names Cynthia Augustine Global Chief Talent Officer

McCann Worldgroup has announced Cynthia ('Cindy') Augustine as the Global Chief Talent...

Redefining gender disparity syndrome in advertising space

By Felicia Nwosu Over the years, the advertising space has witnessed a lot of...

Creativity powered by technology is the future of agencies – Agnes Ailuelohia

By Felicia Nwosu The COVID-19 pandemic has irreversibly changed the advertising...

WPP acquires Satalia, names Hulme Chief AI Officer

WPP has acquired enterprise solutions provider Satalia, which uses machine learning...

Publicis Groupe clinches $200million Planet Fitness account

Health club chain, Planet Fitness Inc. has selected Publicis Groupe as its new agency...

Publicis Groupe appoints Sylvie Ouziel as CEO of Shared Platforms

Publicis Groupe has announced the arrival of Sylvie Ouziel on its Shared Platforms...

Why agencies must look beyond social advertising

For the past several years, Google and Facebook have dominated digital advertising...

Credible data makes transactions between clients and agencies easier – Bunmi Oke

By Felicia Nwosu To ascertain the age of the consumer you are dealing with, you...

Marketing budget is not shifting because of Covid-19, but because of digital – Kemi Fabusoro

By Ibidunni Banjoko Kemi Fabusoro, the Director/Executive Secretary of the Association...