Top 5 experiential agencies in Nigeria
By Felicia Nwosu
To the experiential marketing expert, experience is the ultimate when it comes to brand love, which is why more brands are investing in experiential marketing than ever before. Top experiential marketing agencies must understand the entire marketing ecosystem and how it drives consumer perception, brand awareness, customer stories and journeys at every touchpoint. With this, experiential marketing agencies can help their clients to create competitive advantage and deliver results through cutting-edge services to help them achieve sustainable growth.
In this special report, MARKETINGEDGE survey shows unbiased reviews on Top 5 experiential marketing agencies in Nigeria.
Oracle Experience
Oracle Experience is a Central West African experiential marketing agency that gives clients strategic brand insight, creative experience design, unmatched execution and demonstrable return of investment, ROI. The agency believes brands need extraordinary ideas that create emotional connections, fuel conversations and deliver business results.
The experiential agency was established in 2006 and since then, it has brought brands to life through event marketing, promotional marketing, sponsorship marketing, employee engagement and digital. Oracle had won several laurels in the past, including MARKETING EDGE’s 2014, Outstanding Experiential Agency, 2021 Outstanding Experiential Agency of the Decade, Brand Journalists Association of Nigeria’s Brand Activation influencer with its Nescafe Hot Air Balloon campaign, 2013 Best Effort in Innovation and others.
GDM Group Nigeria
GDM Group is a leading experiential advertising, marketing and online service agency in Nigeria. It offers commercial, strategy and business solutions to esteemed clients. Its work culture ensures services are delivered in a precise, professional and efficient manner; saving clients time and money while helping them attain higher human and corporate effectiveness.
GDM was formed in the last quarter of 2009 but started its operations in January; 2010. The leading experiential agency segment of the advertising business has proudly worked with over 45 clients in the last 12 years. Interestingly, it still retains 23 of those 45 clients as at today. GDM has also worked on 212 brands over the course of the 12 years. Its pride lies in the fact that it empowers the world’s leading brands and agencies to engage global audiences. The global agency brand partners with both multinational and home grown brands under its leading label. Namely: Maggi, HARP lager, Guinness, GT Bank, Airtel, Pfizer, Malta Guinness, Diageo, Orijin, Tappers, Smirnoff, Nescafe, Dubic Malt, Rothmanns, Pepsodent, Cussons baby, Dangote cement, FreshYo, Darling Hair, Mouka, Ribena, British American Tobacco and many more.
Brands Optimal Limited
Brands Optimal Limited is a marketing agency which envisions building an Afrocentric agency that will become a benchmark for glocal reference in passion, creativity, and in-out-execution excellence. Founded in 2010 on the principle of doing ordinary things in extra-ordinary ways, the agency has the mission to build an army of relentless value givers who live to optimize stakeholders, partners, to benefit and enjoy rich consumer experience, endearing growth for clients and meaning for itself.
With presence in both Nigeria and Ghana, the experiential pro agency also has the capacity to immediately deploy and achieve results in all key towns pan Nigeria, and currently runs 4 activations for Reckitt Benckiser in four major cities in Ghana. Brands Optimal has in its clients’ portfolio as follows: Airtel, etisalat, Dettol, Absolut Vodka, Mortein, Pernod-Ricard, Peak, SABMiller, Hero Lager Beer, NBC Leadership and Ghana new mom and many others.
Sodium Brand Solutions
Just as its name indicates, this leading brand solution provider in experiential marketing believes that Integrated Marketing Communications is a science. As a Super Brand Scientist, it is dedicated to finding lasting integrated business solutions with immediate but viral impact. Sodium brand Solutions works in an environment that is inspiring; where its values are sustained by a unique culture that embraces diversity, integration and growth.
In its pro-activeness, it ensures services are on time and tailored to meet customer’s needs while believing that everything begins with an idea. Its apparatus is to mix creativity with sound strategy, consumer’s insight, market intelligence, and full drops of commitment to deliver results for clients and positive reactions from the markets.
The Africa’s fast growing experiential marketing agency has won the hearts and pockets of many global brands such as Chevron, Ariston, Coca-Cola, Eva, Lagos State government, MCVities, New Pears, Sprite, Unilever, Sunlight and many more.
Founded in 2009, it emerged the biggest winner at the EXMAN Awards 2019. The agency won four Gold for its creative and innovative ideas. The categories for the awards won include Best Activation of an Entertainment Property, Best use of Props in an Event and Best Event (B2C), all for Coke Studio and Best Activation of a Sporting Property for the Coca Cola Golf Tournament.
Keskese Limited
This experiential outfit has been leading the frontline of the industry since 2010 when it was founded. A true independent agency dedicated to experiential marketing and brand activations. Keskese Ltd., a young, dynamic, nimble and flexible in providing clients with the knowledge and resources necessary to achieve their goals and objectives on time and within budget. Its goal is to generate the deepest, lengthiest engagement possible for its clients with their audiences.
Through dint of hard work, Keskese has been able to attract top brands in the industry by retaining a clientele which include Huawei, Cadbury, MTN Nigeria, Unilever Plc., Global Golf, Nigerian Breweries, OLX, Barcadi and many others.
Keskese Limited has demonstrated its hard work and excellence through the recognition of various awards as one of the leaders in the industry, which include the 2019 EXMAN Gala/Excellence Awards. There, it emerged as the agency with the best experiential marketing campaign as well as the best agency of the year.
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