Tayo Oyedeji appointed CEO of Publicis Groupe/ Redefini Nigeria

Dr. Tayo Oyedeji, a business leader with startup and corporate organization experience in Africa, Europe, and North America has been appointed as the new CEO of Publicis Groupe/ Redefini Nigeria. The group’s agency brands include Insight Publicis, Leo Burnett Lagos, Starcom MP, All Seasons Zenith, Digitas Lagos, and Quadrant MSL.

In addition to leading the sub-Saharan Africa’s No 1 marketing communications group, Dr. Oyedeji’s work experience spans advertising, technology, and management consulting in Africa, Europe, and North America.

Prior to his current appointment, between January and May 2017, he was responsible for managing Starcom MP in South Africa while driving the growth of Publicis Media’s brands (Starcom, Zenith, Mediavest Spark, and Blue 449) across 34 countries in sub-Saharan Africa.

He was the Managing Director/ CEO of Starcom Media Perspectives, Nigeria’s No, 1 media planning and buying advertising agency in billings and reputation for excellence, from 2014 to 2016.

Dr. Oyedeji co-founded Overwood, a Texas-based emerging market FinTech that uses technology to democratize investments by making safe, high yield investments available to regular people, and was the managing director of Starcom (South Africa) where he coordinated the activities of 750 employees in 38 countries.

Dr. Oyedeji, a graduate of Mechanical Engineering from the University of Ilorin, holds an MBA from Oxford University and PhD from the University of Missouri-Columbia.


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