Spotlight

LATEST NEWS

Ikea appoints VCCP for UK advertising account

Ikea has reportedly appointed VCCP to handle its UK advertising account after a review...

US approves Paramount Skydance’s $111bn Warner Bros Discovery takeover bid

Paramount Skydance’s $111bn acquisition of Warner Bros Discovery has been approved...

IMC

GBFoods strengthens growth agenda with appointment of Adedunmola Ezichi as Category Manager

GBFoods has expanded its leadership bench with the appointment of Adedunmola Ezichi...

NIPR Lagos chapter to host fireside Cchat on building a successful PR career

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) is set...


Features

How Meta evolved its advertising proposition from manual control to AI-driven automation

 Meta transformed its advertising business from a manual targeting platform...

The real marketing skills gap isn’t strategy, it’s execution disguised as strategy

 The marketing industry’s latest anxiety is the supposed collapse of strategic...

How mounting costs, quackery reshape Nigeria’s struggling OOH advertising industry

Nigeria’s Out of Home advertising industry is passing through one of its most...