Spotlight

LATEST NEWS

Coca-Cola upgrades 2026 profit forecast as third-quarter earnings beat estimates

The Coca-Cola Company has raised its 2026 earnings and free cash flow forecasts after...

Lagos Takes 73% of Nigeria’s OOH Spend but Delivers the Lowest Returns, Nigeria’s First Comprehensive OOH Study Shows

Lagos absorbs roughly 73 per cent of all national out-of-home (OOH) advertising spend...

IMC

Globacom to honour Obi of Onitsha at royal banquet

Globacom will host a royal banquet in honour of the Obi of Onitsha, His Royal Majesty,...

NUFBTE opposes proposed beverage tax, cites threat to jobs, manufacturing

Amid mounting pressure over Nigeria’s proposed sugar-sweetened beverage tax, the...

Features

As AI makes marketing content easier, brands face a new battle for distinction

Artificial intelligence is changing the economics of marketing, enabling brands...

Are B2B brands reluctant to advertise on TV?

For many business-to-business (B2B) brands, television advertising may seem...

From Heritage to Currency: Why Africa’s Cultural Wealth Still Isn’t Building African Wealth

In April 2024, Farooq Ore-Ogba rode into the Ojude Oba festival in Ijebu-Ode...