Spotlight

LATEST NEWS

MIPAN, NBC host webinar on Nigeria’s Digital Switch Over, unveil plans for FreeTV Platform and National Audience Measurement System

The Media Independent Practitioners Association of Nigeria (MIPAN), in partnership...

 Marc Pritchard: Media has changed, but brand building fundamentals remain

Marc Pritchard, Chief Brand Officer at Procter & Gamble, has said the rapid transformation...

IMC

Stagwell puts new faces at  centre of Assembly’s global media growth

Stagwell is giving its global media business a new leadership configuration as the...

Publicis Groupe lands LVMH’s Asia-Pacific media account

Publicis Groupe is set to take control of luxury conglomerate LVMH’s media operations...


Features

Coca-Cola Nigeria: Meet  Marketing Directors who shaped a legacy of brand building

In the life of every enduring brand, there are individuals whose names may not...

Video Marketing in 2026: The numbers behind an unstoppable trend

Video has moved from a "nice to have" marketing channel to the default way brands...

World’s biggest brands pivot to volume growth as consumers push back on price hikes

For three years, the world’s biggest consumer brands discovered a remarkable...