Spotlight

LATEST NEWS

Consumers cut back, seek comfort as global pressures mount — WARC

Economic pressure and global uncertainty are steadily reshaping how consumers spend,...

Meta hits $55bn as Google search beats forecasts, YouTube lags — WARC        

Global advertising momentum opened 2026 on a sharply uneven note, as major technology...

IMC

NIPR Week 2026: How Kaduna is rewriting its own story

Kaduna State has long carried a narrative shaped by conflict and instability. But...

What makes for good marketing doesn’t change in the age of AI

By Dr Rotimi Olaniyan There is a conversation happening across the marketing industry...

Features

Why investing in marketing people matters more than investing in marketing technology

 Content Marketing Institute's 2026 B2B survey exposed strategic contradiction...

How behavioural science explains Specsavers’ success with humour-driven marketing

 Nobody books eye examination expecting entertainment. Healthcare services...

Why brand measurement must shift from vanity metrics to revenue outcomes

 Thirty-nine per cent of marketers say lead quality matters most to their business...