Spotlight

LATEST NEWS

WPP Media tops global new business rankings in Q1 2026, signalling turnaround momentum

 WPP Media secured the top position in global media new business rankings for the...

Nigeria targets year-end launch for first major telecom policy update since 2000

 Nigerian Communications Commission launched a review of the 1998 telecommunications...

IMC

How mounting costs, quackery reshape Nigeria’s struggling OOH advertising industry

Nigeria’s Out of Home advertising industry is passing through one of its most demanding...

 HEINEKEN reshapes global agency structure, retains dentsu, Publicis in strategic marketing overhaul

HEINEKEN has unveiled a major restructuring of its global marketing agency ecosystem,...

Features

Marketing leaders admit AI misses cultural nuance, yet still spend 20% fixing its mistakes

 Ninety-four per cent of enterprise content leaders confess they don't trust...

Consumers stopped buying perfection and started trusting brands with cracks

 Marketing’s most expensive lie is that perfection sells. For decades, brands...