Spotlight

LATEST NEWS

 New York Festivals Advertising Awards® (NYFA) is thrilled to unveil the 2026 Financial and PR & Purpose Specialty Executive Jury panels.

 These esteemed Financial and PR & Purpose Executive Juries bring together respected...

NIPRW unveils Pan-African food security expert, Dr Chitsunge, as keynote speaker

The Nigerian Institute of Public Relations (NIPR) has announced Her Excellency, Ambassador...

IMC

Marketing Research in Nigeria has bright future, but adaptation is urgent – Kareem Akande Tejumola

Veteran marketing research expert Kareem Akande Tejumola has emphasised that the...

Through Her Lens debuts in Lagos as Black At sparks global push for women’s equity in creative leadership

The inclusion platform Black At has launched the first edition of its global initiative...


Features

Marketers discovered AI can write ads, consumers discovered they can tell

 Eighty-two per cent of advertising executives believe Gen Z and millennial...

Consumers stopped scrolling, they started curating

 The connected consumer evolved when nobody was watching. Somewhere between...

Nutella in Space: Coincidence, genius or the greatest free Ad in history?

When a jar of Nutella floated casually into frame during NASA's live broadcast...