Spotlight

LATEST NEWS

John Ternus takes Apple helm as Cook begins new chapter

Apple has formally entered a new leadership era, with John Ternus assuming the role...

Range rover enters electric era with first EV

Range Rover has officially entered the electric vehicle market with the unveiling...

IMC

Neliaku strengthens Kenya engagement ahead of World PR Forum

President of the Nigerian Institute of Public Relations, NIPR, Dr. Ike Neliaku, has...

Nonso Okoye takes helm at VFD Microfinance Bank as Managing Director

VFD Microfinance Bank has appointed Nonso Kenneth Okoye as its new Managing Director,...


Features

Why Nigeria’s distribution gaps demand  new marketing approach

Nigeria’s persistent distribution challenges across agriculture, healthcare...

How AI became the gatekeeper between your brand and your consumer

Something fundamental has changed in the relationship between brands and consumers....

Ad pitch culture faces fresh scrutiny as industry voices demand fairer value exchange

Nigeria’s advertising industry is taking a harder look at its long standing...