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MARKETING EDGE on TV hosts Salvador tomorrow

By Felicia Nwosu MARKETING EDGE on TV, Nigeria’s foremost brand-focused, marketing...

MARKETING EDGE initiates concept on Top Marketing Professionals

By Felicia Nwosu MARKETING EDGE is currently setting the marketing communications...

IMC

Features

Why brands need to focus on changes in consumer behavior post-pandemic

By Zion Rufus Some consumer trends have been globally accelerated as the...

Improving your brand positioning strategy to increase brand equity

  By Zion Rufus Brand equity is the value a brand has in the market....

How to prevent your brand from disrepute

A good brand/company reputation is very significant because it helps distinguish...