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Netflix announces Expedia Group as first global advertising partner

By Oluwaseyi Lawal Netflix has unveiled Expedia Group as its first-ever...

Global coffee market size expected to expand to $166.39bn by 2029

By  Felicia Nwosu A recent market forecast on the global coffee market size revealed...

IMC


Features

Brands jostle for prominence in the energy drinks space

By Felicia Nwosu Energy drinks are widely promoted as products that increase...

When the cookies get tough, the tough gets going

  By Zion Rufus The digital marketing and advertising world was put...

What Shoprite’s exit means for Nigeria’s retail business and foreign direct investment-Experts

By Kasim Bakare Following the recent announcement of sale of its Nigerian outlets...