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African PR leader Rugambe inspires at East African PR Week in Uganda

By Ibidunni Banjoko The African Public Relations Association's Secretary-General,...

Brewing giants engage in elaborate battle for Africa’s dynamic beer market

By Joseph Ekeng Africa’s beer industry stands at the precipice of...

IMC

Features

Using St. Valentine’s Day as touchpoint for brand love and loyalty

By Felicia Nwosu It’s Valentine, and time to dish out those Valentine’s...

Emergence of blended experience in experiential marketing

By Zion Rufus It is now a fact of history and a part of our lives that...

Fintech trends to shape financial services in 2021

The year 2020 was not the greatest for many industries due to COVID-19. But...