Kalu Kalu appointed as Business Unit Director at PHD Nigeria

By Zion Rufus

PHD, a leading global communications planning and media buying agency, has appointed Kalu Kalu as its Business Unit Director in Nigeria.

Kalu has been an integral part of PHD since 2016, bringing a wealth of experience and expertise to his new role. His focus on crafting and implementing top-tier business solutions encompasses communications and channels planning, brand management, and comprehensive marketing strategy execution.

In his prior position as Senior Manager for Strategy and Planning, Kalu demonstrated adept leadership in coordinating media campaigns across key markets within the region, particularly in Nigeria and Ghana. His responsibilities included ensuring 100% brand alignment and seamless execution, a task he executed with precision.

Recognized for his ability to deliver transformative hypotheses and insights, Kalu guides clients in navigating the dynamic communications market. His expertise has played a pivotal role in driving cost-efficient and effective media campaigns, resulting in a disproportionate return on investment through innovative and distinctive Through The Line campaigns.

As a leader in his field, Kalu has supervised teams of professionals delivering exceptional services to clients in diverse sectors, including Telecommunications, Tourism, Technology, and Gaming. Notable clients under his purview have included MTN, Tecno, HP, and South African Tourism.

Before joining PHD, his professional journey in Media Strategy and Planning included significant roles at Starcom Media, MediaShare Limited, and DDB Lagos. His diverse experience has contributed to his comprehensive understanding of the media landscape and a proven track record of success.

He is an alumnus of Babcock University, where he graduated with a degree in Mass Communication. He further honed his skills at the prestigious Lagos Business School and Kellogg School of Management.

His commitment to professional development is evident through his association with ARCON as an Associate Practitioner and his certification as a Digital Marketing Specialist.