MARKETING EDGE on TV hosts Jude Odia tomorrow

By Felicia Nwosu

Jude Odia, the Managing Director of Starcom Media Perspectives, and a renowned marketing strategist, will be continuing his conversation on MARKETING EDGE on TV, this week.

He will be concluding his discussion on the Industry Conversation segment as he shares valuable insights on how marketing professionals can successfully navigate the challenging terrain and stay ahead of their game by understanding the importance of blending traditional and digital media with the aim to optimise budget in 2024.

Tune in this Wednesday on TVC News, DSTV Channel 418 at 12:30 pm and on WAP TV at 8pm, with a repeat broadcast on WAP TV on Thursday at 9.30am. It is a 30-minute of an exclusive wholesome package that comprises Brand News, Brand in Focus and Industry Conversation.

Odia is an astute IMC strategist with 360-degree work experience across client and agency divides. His vast experience has exposed him to best-in-class brand management, strategy and media operational models from leading global media networks.

Jude has championed and coordinated winning integrated media campaigns for multinational clients like P&G, Coca-Cola, MTN, VISA, Samsung, Mondelez, etc, working with regional account management teams across West Africa.

He led the Starcom team that locally operationalized SMG connection planning framework HX, the first successful attempt in West Africa. This effort and many others helped in positioning Starcom Nigeria as the go-to operational hub for the network across the region.

With great passion for industry upliftment, Jude has facilitated at various professional fora, locally and globally. He was one of Nigeria’s top IMC professionals invited to the 2018 EMEA Emerging Executive summit organized by Google at its global HQ in California, USA in September, 2018.

Jude believes that brain-power and knowledge sharing are critical in achieving a better world. His endearing persona has won him several friends in the IMC and beyond.


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