BOW Oil launches open market activation in Lagos
By Abimbola Mohammed
BOW Oil, a premium refined Soyabean oil from the stable of Boram foods has kicked-off an open market activation in Lagos with a view to ensure deep market penetration of its highly rated leading Soyabeans cooking oil.
The activation is targeted at making massive consumer awareness of the premium cooking oil while also educating consumers on the need to be health conscious while purchasing cooking oil.
The Bow oil brand activations have been strategically spread amongst key Lagos markets with preponderant of consumers and high foot- falls. Some of these are; Ojuwoye in Mushin Mosholashi Alhaja in Agege Lagos amongst several others.
Commenting on the brand’s initiative, Toyin Olajide, marketing manager, Boram foods said “Boram foods limited as a company remains a force to be reckoned with at least for good reasons in the quest to entrench a culture of good cooking oil intake that would consequently lead to a healthy heart and overall well-being of Nigerians”.
Olajide further revealed that the activation is being carried out in line with the mission of spreading outstanding good health around the world such that people can boast of a good diet.
She further added that the company’s ambitious target is to make sure that almost all homes nationwide have access to good cooking oil Bow oil brand represents.
Speaking during the kick off of the activation , Paul Omoimazue, Project Manager, MEDIA EDGE noted that the health challenges facing most people are mostly caused by the kind of food they consume. He added that Bow Soyabean oil which has zero cholesterol, enriched with vitamins and minerals, and Omega 3 & 6 is produced to help build a healthy heart and a healthy living.
“We are happy to work with Boram Foods Limited because of the quality of oil they produce. The product is easy to sell to consumers because it is actually of the ingredient that is used to produce it.”
Our team has strategically positioned the brand in markets around Lagos where we can reach our target consumers and so far we have being able to spread the good health mission of our Client’s company through awareness creation and sampling for our targets at the markets we have been to.”
BOW Soyabean oil is packaged in different sizes from economy packs of 1 liter, 2 liters, 5 liters, 10 liters and 25 liters which goes for affordable prices.
Boram Foods Limited specializes in the production and marketing of BOW Refined Soya Oil. The cooking oil is free from cholesterol and fortified with Vitamin-A which is an essential nutrient for healthy vision and regulating the body’s immune system. It is well packaged, labeled, and also available in different sizes to meet various kitchen/ cooking needs.
The company leverages on more than 20 years of experience the founders have invested from their various fields of work. The company is growing at a fast pace as it creates uniqueness in its product and services while delivering at a competitive price. BOW Soya Oil thrives in the sector it operates and has drawn up ambitious plans to win over the vegetable oil market in Nigeria.
us kitchen/ cooking needs.