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IAA holds 2024 World Congress in Malaysia

By Oluwaseyi Lawal The International Advertising Association (IAA) has...

Niger State govt refutes alcohol ban, abolishes liquor board

By Ralph Tathagata Following the public outcry provoked by the pronouncement of...

IMC


Features

9 in 10 adults in Africa willing to take personal action on sustainability issues— Mastercard

As Earth Day is observed around the world today, new research on sustainability,...

The battle of milk brands for market share

By Ibidunni Banjoko Milk is a staple food widely consumed by almost everyone...

New media consumption habits and its effect on the future of advertising -Ronan Redmond

Extracts from talk delivered to AAAN 2021 Business Outlook webinar Let me...