Smirnoff announces first winners in amplification trip to Zanzibar

Smirnoff Ice kicks off its electrifying National Consumer Promo winner selection today, and three lucky consumers are already celebrating a win! Announced this week, these Smirnoff fans are packing their bags for an unforgettable trip to Zanzibar with Nigerian afro soul sensation, Omah Lay.

The ‘Chill & Win Big’ promo is an eight-week extravaganza designed to reward loyal Smirnoff consumers and celebrate the rich taste of Nigerian culture. This is just the first sip of the promotional excitement! Over the next eight weeks, Smirnoff will announce more winners, giving you multiple chances to snag your own dream vacation. So, keep your eyes glued to Smirnoff on social media for updates on how to participate.

Speaking at the press conference on the 26th of January when the campaign launched, Mark Mugisha, Marketing and Innovations Director at Guinness Nigeria,said , “We’re thrilled to kick off the Chill & Win Big Promo where we’d be rewarding our consumers with an unforgettable experience in Zanzibar!”

The announcement of week one’s winners was testament to Smirnoff’s commitment to the rewarding consumers in the Chill & Win Big Promo. Consumers are urged to continue to enjoy the Beverage responsibly as there are many more exciting announcements and opportunities to win throughout the promo season.