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The new Showmax is revolutionising streaming for Africa

Head of Marketing, Showmax, Arinola Shobande; Executive Head, Content and West Africa...

Unilever Nigeria PLC announces new directors following resignation of Jaime Aguilera

By Zion Rufus  Unilever Nigeria PLC undergoes a strategic shift in its leadership...

IMC


Features

5 KPIs to measure the effectiveness of company strategies

Measuring the effectiveness of the strategies adopted and implemented by an...

Experts harp on optimization of Entertainment for Brand promotion

By Oghale Mafuru Entertainment has been an integral part of any successful...

Stakeholders express divergent views on calls for mergers & acquisition in the IMC industry

By Kasim Bakare Stakeholders in the Integrated Marketing Communication (IMC)...