MARKETING EDGE on TV hosts Obatunde tomorrow

By Felicia Nwosu

This week’s Industry Conversation Segment of MARKETING EDGE on TV will be featuring a creative juggernaut, Israel Obatunde, the Chief Executive Officer of Idea Origin Media, a fast-rising creative agency, on TVC News, channel 418 at 12:30pm and WAP TV at 8pm, with a repeat broadcast on WAP TV Thursdays at 9:30am.

As usual, the 30-minute insightful programme features several educative and entertaining segments such as industry gist, events and conversations.

Obatunde will be shedding light on some of the various shifts witnessed across the IMC landscape as well as share valuable strategies that professionals can leverage to navigate the competitive industry terrain through his creative lens.

Israel Oluyomi Obatunde through his ingenuity over the years has scaled to greater height into the next phase of growth in his career.

The Creative Strategist has demonstrated expertise driving business growth across various segments of the industry as well as navigating his agency towards unprecedented success as a perfect leader.

As the Founder and Chief Creative Officer of Ideas Origin Media (IOM) Israel has a unique ability to interpret clients’ thoughts in ways that produce outstanding communication results.

Over the years, his exceptional works have garnered recognition on international and local platforms like Lürzer’s Archive, New York Festival, Loeries, African Cristals and LAIF Awards.

His passion for originality and holistic approach to solving communication challenges has made his footprint resonate deeply on global and local brands like Facebook, DStv, Pepsi/SBC, Access Bank, Etisalat/9mobile, Globacom, Betking, Suntrust, Kimberly-Clark, Coca-Cola, Mondelez, Smoov, ArtSplit among many others.

Having set out to study Psychology at the University, his passion for creativity quickly redirected him to the world of advertising where he has been finding fulfillment.

Before IOM, he had worked with top advertising agencies like TBWA Concept, Insight Redefine, Ogilvy Nigeria, and X3M Ideas; as Creative Director, Team Lead and Concept Originator.

He was also a Jury Member of the Pitchers’ Festival of Creativity, 2022 and an alumnus of Miami Ad School, Toronto.


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