Spotlight

LATEST NEWS

KAROTA intercepts over 4,600 bottles of alcohol in Kano

By Ibidunni Banjoko The Kano Road and Traffic Agency (KAROTA) made a significant...

The Adweek 50 honours exceptional business leaders in 2023

By Ralph Tathagata The Adweek 50 has honoured exceptional business leaders who are...

IMC

Features

Experts harp on optimization of Entertainment for Brand promotion

By Oghale Mafuru Entertainment has been an integral part of any successful...

Stakeholders express divergent views on calls for mergers & acquisition in the IMC industry

By Kasim Bakare Stakeholders in the Integrated Marketing Communication (IMC)...

Leveraging the digital and traditional marketing to get maximum result for advertising campaign

By Ibidunni Banjoko Digital is vital to the success of any marketing strategy....