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There’s an urgent need to address liquidity pressures in developing countries, World Bank cautions

By Amos Oladele The World Bank Group, one of the world's largest sources of funding...

Media and Entertainment Industry to surpass $1trillion valuation in 2024

By Zion Rufus  The media and entertainment industry are on track to achieve a groundbreaking...

IMC


Features

Data: The power to transform brands into icons

By Felicia Nwosu Marketing has experienced a revolutionary shift over the past...

Brand Culture vs Brand Strategy

By Abimbola Mohammed Companies that succeed at creating a brand culture display...

Another shot in the arm for Adeduntan as FirstBank wins Global Banking and Finance’s Retail Banking CEO Award

While the age-old saying and philosophy of virtue being its own reward (or seeing...