Spotlight

LATEST NEWS

Omnicom PR agencies report 1.1% revenue loss in Q1

By Oluwaseyi Lawal On Tuesday, Omnicom disclosed a 1.1% decline in PR...

Four innovative strategies for marketers to unlock sales growth

By Seun Johnson As technologies and innovation continue to drive the marketing...

IMC


Features

America’s unease over China’s brand equity rise

By Tunde Animasaun For more than 30 years, America, after the break-up of...

Big techs, social media giants and the shift to social commerce

By Zion Rufus   Fueled by the pandemic and the acceleration of social,...

Effects of Twitter ban on marketing and advertising in Nigeria

By Ibidunni Banjoko Twitter is a significant channel for marketing and advertising...