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LATEST NEWS

Global roofing market set to hit $342bn in 2033, driven by innovation

By Joseph Ekeng In a recent analysis by We Market Research, the global...

Global advertising market to reach $978.5bn by 2032

By Oluwaseyi Lawal The global advertising market has been predicted to...

IMC

Features

Steve Babaeko @50: The making of the golden Nigerian advertising icon

When it comes to style, icons are basically soccer stars and music legends....

Redefining client-agency relationship via mutual trust, goodwill

By Felicia Nwosu In recent years, the agency-client relationship has morphed,...

Translating consumer emotional engagement to brand loyalty

By Ibidunni Banjoko The customer-product/brand relationship has evolved over...