Spotlight

LATEST NEWS

Social Media is transforming PR practice in many ways – Experts

By Ibidunni Banjoko At its core, Public Relations aim to build and maintain relationships...

Netflix announces Expedia Group as first global advertising partner

By Oluwaseyi Lawal Netflix has unveiled Expedia Group as its first-ever...

IMC

Features

Environmental responsiveness of brands in waste management

By Oghale Mafuru Waste management, especially plastic wastes, has been a...

Soaring prices affect Nigeria’s consumer consumption pattern

By Felicia Nwosu Higher consumer goods inflation rates erode purchasing power,...

FMCG of the future is no longer about size but speed – Gbolahan Sanni

By Felicia Nwosu Consummate  marketing expert and Marketing Director of...