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Digital ads to witness significant growth in 2024

By Seun Johnson A recent research carried out by Statista has shown that...

9mobile: Celebrating 15 years of excellence and the 9ja spirit of resilience

The Nigerian telecommunications landscape today is vastly different from when the...

IMC

Features

AfCFTA: Prospect of growth for Nigerian brands

By Oghale Mafuru Nigeria ratified its membership of the African Continental...

Sports marketing: Tool for connecting with consumers’ passion-points 

By Felicia Nwosu In recent times, round the globe, soccer has become the...

Environmental responsiveness of brands in waste management

By Oghale Mafuru Waste management, especially plastic wastes, has been a...