Segnivo Brings Affordable and Reliable Email Marketing and Digital Advertising Solutions to the Nigerian Market
Email communications with leads, customers, subscribers, or clients remain central to the operations of most businesses, organisations, and digital marketers.
Businesses seeking to nurture, engage, and close deals from cold leads may rely on cold email campaigns to achieve their objectives and Key Performance Indicators (KPIs).
Email newsletters, reminders, and notifications can be leveraged to engage and retain existing customers and clients; and in this age and time, organisations not sending email newsletters may be missing out on benefits that can positively impact their revenue.
Also, software agencies, developers, and teams building web or mobile applications need to integrate a transaction email service for customer communications and notifications when key actions are taken by the user or requests are made for password resets or one-time passwords (OTPs) and codes.
Marketing agencies and departments seeking to deliver on their KPIs by leveraging email campaigns would require reliable, affordable, and scalable Simple Mail Transfer Protocol (SMTP) servers and relays for their campaigns.
As an Email Solutions Provider (ESP) and marketing platform, Segnivo takes pride in its ability to meet the email needs of marketers, or organisations looking for affordable and reliable SMTP servers, dedicated Internet Protocol (IP) addresses, SMTP relays, or an email marketing platform for their marketing or transactional email needs.
Organisations sending thousands and millions of emails monthly may see up to 60% cost savings in their email service spending when they switch to Segnivo. A switch to Segnivo from AWS SES, MailGun, MailChimp, or Sendgrid may mean millions of naira in savings for local brands while not compromising on the quality of service obtained. Also, the ability to transact in the local currency coupled with a local team and customer support, and reliable service with flexibility and customizations are some of the benefits attracting businesses to this brand.
Digital marketers with smaller email-sending volumes per month can take advantage of the company’s self-service email marketing platform with well-priced subscription plans which include a generous free plan for those sending to just a few hundred contacts per month.
As the email landscape keeps involving, with spam filters becoming well-trained, Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM) signatures, and Domain-based Message Authentication, Reporting, and Conformance (DMARC) becoming required by most business email address providers like Gmail and Yahoo mail, the benefits of having a reliable email service partner whilst not breaking the bank cannot be over-emphasized for businesses who plan to keep reaching their customer’s inbox.
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