MARKETING EDGE on TV hosts Redmond tomorrow

By Felicia Nwosu

MARKETING EDGE on TV, an industry respected and highly authoritative weekly television programme will be continuing its last week’s conversation on the Industry Conversation Segment of the programme with Ronan Redmond, the outgone Commercial Director/Chief Revenue Officer of TV Communication.

On the concluding episode this week, Redmond will be speaking on how the media eco system is moving as fast as it can even as consumer’s preferences evolve and as technological advancements offer new product formulations and the need for marketers to find ways of setting and delivering targets more effectively in their marketing roles.

The special programme will be aired this Wednesday between 12:30pm and on TVC News, DStv Channel 418 and on WAP TV at 8.00pm while the repeat broadcast comes up on WAP TV, Thursdays, at 9.30am.

This week’s episode on the 30-minute engaging and informative programme will be dishing out a bumper package on hot industry gists making the rounds in its brand news segment, while the brand in focus segment will be diving into MTN’s creative journey in Nigeria’s telecom market with memorable stories and valuable insights.

Ronan Redmond has been duly recognized for his exceptional contributions to the Nigerian media advertising landscape. He was bestowed with the prestigious honour of Outstanding Media Personality of the Year 2023 at the Media Independent Practitioners Association of Nigeria (MIPAN) President’s Dinner 2023, affirming his significant impact on the industry.

The latest award for the iconic media advertising guru came on the heels of an earlier recognition by MARKETING EDGE, a leading marketing and advertising magazine which, had two years ago, honoured the Commercial Director as the “Most Outstanding Media Personality of the Year”.

Ronan possesses a wealth of experience from commercial leadership roles across major global names in the media and entertainment sector, from Dublin and London to Prague and currently, Lagos.

His arrival in Nigeria marked the beginning of a transformative journey aimed at uplifting the local media advertising market which he believes holds huge revenue potentials in all aspects and ramifications.

Redmond’s advocacy for best practices and innovation has resonated within the advertising community, as he has actively championed robust market data, the implementation of new audience measurement surveys, the integration of ad tech, and the optimization of hybrid working weeks.

Beyond the daily responsibilities of his role at TVC Communications, Redmond has committed himself to raising industry standards. His overarching goal is to stimulate the growth of the Nigerian advertising market and garner legislative support for the sector’s overall benefit as he envisions a robust advertising sector contributing significantly to Nigeria’s GDP, providing a viable alternative to the nation’s traditional reliance on the Oil and Gas sector.

He expressed particular satisfaction with the establishment of the “GDP Multiplier Committee,” designed to assess industry spending, contribution to GDP, and the multiplier effect of advertising spend on the broader Nigerian economy.

His optimism stemmed from his belief in the power of a comprehensive study, similar to the Deloitte report on “The Economic Contribution of Advertising in Europe,” to unlock the multiplier effect in the Nigerian advertising industry, emphasizing to all that understanding this multiplier effect is crucial for convincing policymakers of the sector’s importance, thereby securing continued support and investment while unlocking significant economic benefits.

The recent National Advertising Conference, organized by the Advertising Regulatory Council of Nigeria (ARCON), provided a platform for continued discussion on the GDP Multiplier Effect, elevating the Nigerian brand internationally, and exploring the GDP and economic contributions of the advertising sector. Advertisers and manufacturing companies actively participated in the discussions, underlining the industry’s role in driving economic growth.

Another key milestone in Redmond’s mission to boost the profile of the Nigerian advertising market has been his constant and consistent engagements with major advertisers and corporate institutions in appreciating the importance and essence of media advertising.

He has continued to promote and support initiatives aimed at boosting the expansion of marketing and advertising knowledge across industries. Ronan is not just a media personality; he is a regular writer on national and international media matters, further establishing his presence as a thought leader.
Today, the expatriate remains one of the most sought after media maven who has impacted tremendously on the Nigerian media advertising sector.

It is perhaps in recognition of these and many more that MIPAN, the umbrella body for all registered media independent agencies in Nigeria unanimously crowned the “Home Boy” Outstanding Media Personality of the Year.


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