5 Top stout beers in Nigeria
By Felicia Nwosu
Stout is a dark, top-fermented beer with a number of variations, including dry stout, oatmeal stout, milk stout, in fact, the possibilities are seemingly endless. The world of stouts today is diverse and exciting as most of the current state of craft beer is the experimentation. Brewers are now using imaginative ways to incorporate new ingredients and play with refreshing and exciting flavour combinations. The world of craft beer is ever evolving, and new dark and delicious stouts are being released to meet the demands of the teeming consumers.
MARKETING EDGE, in its usual tradition of promoting the brand idea, after a painstaking effort to present reputable and credible top five stout brands in Nigeria, has reeled out the following stout brands as the top 5.
Guinness Extra Stout
For many consumers, there is no stout without Guinness Stout, because when the word ‘stout’ is mentioned in Nigeria, what comes to mind is Guinness Stout. Why? It is the founding brand that paved the way for the evolution of other brands round the globe. It is the pride of Guinness Nigeria Plc. An iconic brew, popularly known as 1759, Guinness Stout remains the best known stout in the world. It was first made by the master brewer Arthur Guinness in Dublin Ireland, before it registered its presence in Nigeria in 1962.
Since it entered into the stout segment of the Nigerian beer market more than five decades ago, it has maintained an unshakable position with no negative news linking to it and its consumers cut across both genders.
The creamier Guinness Stout gives choices to the consumers by being available in both bottles and cans. Its unique taste is embellished with sparkling distinct hop bitterness, a remarkable feature that has kept consumers asking for more, as many believe it has some medical attributes for stomach discomfort. This unique quality has inspired the beverage industry to be bitterly trendy as upcoming brands now mix every beverage drink with bitter condiments to win a bigger portion of the market share.
Guinness Foreign Extra Stout is a beer borne of a thirst for adventure and a drink of distinction to be savoured, with a full-bodied roasted and fruit flavour. The most prestigious of black beers, Guinness Foreign Extra Stout is now brewed in over 50 countries and enjoyed in around 150 countries.
Legend Extra Stout
Poised with an elegant well-shaped bottle, over time, Legend Extra Stout is indeed living up to its name as a legend. Its bottle is known as a flavour bomb as described by some of its loyal and devoted consumers initially, it made its first entry into the market in 1992. Coming from the stable of a leading brewery, Nigerian Breweries Plc, Legend Extra Stout remains one of Nigeria’s most enduring brands in the stout category of the beer market. Legend Extra Stout is a unique bitter tasting premium stout, fully brewed from the finest natural ingredients to the best of international quality standards by Nigerian Breweries Plc.
In 2019, stout brand extended its market penetration with the launch of its new 45cl bottle when it kicked off with the campaign, “Power Of 45” where many Nigerians got the chance to have an experiential moment with the new product offering. With this, many of its consumers saw the rich history of Legend Extra Stout as one that drives modern innovation by constantly moving with the needs, moods and trends of its consumers.
This stout brand seems to be the only brand that understands that nothing is permanent except change itself, which is why it keeps evolving every now and then by introducing an all-new size which encapsulates its new brand narrative. Its words of wisdom and message to its numerous consumers remains, “Go out and pick your size”. This new evolutionary bottle has affirmed the unique positioning of Legend Extra Stout as the unique bitter tasting stout of choice.
Over the years, Legend Extra Stout has continued to position itself as a credible stout of choice, full-brewed the way an original stout should, giving the brand credibility to be called the ‘Real Deal’.
This sincere proposition has sustained the brand’s steady market growth since its re-launch in 2009. With its most recent repositioning, Legend Extra Stout seeks to push the narrative, encouraging Nigerians to not only be real but be original as well.
Turbo King
Turbo King Stout has shown that the world of craft beer has so much more to offer the world today than yesterday, and that it is diverse, exciting and satisfying, having delivered nicely on the promise of its label with a flavour and proves that not all stouts have to stick to the same theme. Turbo Company understands that today’s customer’s choice thrives on restless innovation. This is why they are churning out varieties to help consumers make most of their stout drinking choices. Boldly designed with the picture of a Lion, which no doubt symbolises the King of the jungle that cannot be challenged by any competitor.
Turbo King was introduced in June 2007 as an international brand, and has been able to extend its tentacles across many parts of the African markets. As a leading brand, it has enjoyed widespread acceptance right from its launch and has made tremendous impact on the stout/dark ale segment of the Nigerian beer market.
Turbo King is a brand of Dark Ale, full bodied and pleasant tasting with 6.5% alcohol. It is made from the purest of Water, Sorghum, Maize, Barley, Sucrose, Caramel and Hops and is very popular amongst men, especially Real men. It appeals to consumers who appreciate stronger taste in beer. It is also a consumer-centric brand that considers the pocket of consumers which is why it available for all sizes of pockets with contents in both 60cl and 33cl bottles and packed in crates of 12 and 24 bottles respectively, Turbo King is the Rich Dark Ale to enjoy after a hard working day for men who earn their reward. No wonder the brand boasts and raises its shoulder high with a pay-off line thus: TURBO KING!!!! MAXIMUM ENJOYMENT.TURBO KING!!!!!! Great taste that gives maximum refreshment and enjoyment to real men
Williams Dark Ale
The name itself, Williams Dark Ale, sounds classy, trendy, panache and unique in style. It is a flexible brand that does not restrict consumers to stick to a choice. It comes in a 60cl and 33cl bottle to meet the need of every consumer. Williams Dark Ale, a leading stout brand is blended by a leading brewery, Nigerian Breweries Plc., which makes it a masterstroke in the stout segment for many consumers. Today, it is a part of Consolidated Breweries portfolio, following the Sona acquisition in 2011 and packaged by Nigerian Breweries Plc. (a Heineken Operating Company) after the merger of Nigerian Breweries Plc and Consolidated Breweries Plc in 2014.
It was specifically launched to cater for the need of consumers who yearn for a stout brand that is both pocket friendly and a good fit to their palette. Williams Dark Ale was introduced in 2009 as a competitor to battle market share and dominance with the already leading Guinness in the Nigerian Stout Market
Birthed with the vision to replace ‘Wilfort’ by Sona Group, Williams Dark Ale since its birth in 2009 has remained a symbol of self-assurance and confidence ‘for those who have the WILL to dare’ the unknown with a mission? Gradually, Williams Dark Ale has become an iconic brand with the infusion of traditional brewing style. The naturally flavoured ale is brewed to an original recipe using only the finest ingredients and the experience of generations. According to testaments from some consumers, the true smooth flavour and distinct taste of this unique ale is what attracts consumers to the brand.
Trophy Stout
Across the globe, consumers and industry watchers always look forward to innovative concepts and ideas of launching a disruptive new product, which is what Trophy Stout stands for. Trophy Extra Special Stout, a leading stout brand from the stable of International Breweries Plc, is a brand whose launch will remain indelible in the mind of its consumers for a long time to come. It is a brand borne in an unusual circumstance, having being birthed into the market in an ingeniously unique manner amidst the peak of Covid-19 via an e-concert as a way to build affinity between the brand and consumers. Trophy since its inception has maintained a special affinity with its consumers, while acknowledging that the ecosystem is key to its corporate purpose by bringing people together for a better world.
The brewery giant, International Breweries Plc, as great disruptors and proud member of AB InBev, the world’s largest brewer, understands consumers’ yearnings for a unique international quality stout and has consistently delivered on its promise to give a crisp and refreshing stout experience with unrivalled quality. Trophy is a brand extension of the highly successful Trophy Lager beer, and it is borne out of the need to bridge the gap in the stout segment of the beer market with rich, dark and deeply satisfying extra special stout.
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