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LATEST NEWS

Cannes Lions presents lifetime achievement award, the Lion of St Mark, to Jacques Séguéla

...France’s foremost advertising pioneer and former co-vice-chairman/chief creative...

Catch the Drip: Sprite’s new look hits Nigeria

SPRITE, the iconic lemon-lime flavoured drink from The Coca-Cola Company, has launched...

IMC


Features

FirstBank promotes elite sports to enhance brand’s equity, trust

By Dele Ojo In highly saturated and competitive markets, such as the banking...

A writer’s performance-based impressions of the sub-sectors in IMC industry

By Tunde Animasaun In spite of the ripple effects of the pandemic on economic...

Top 5 experiential agencies in Nigeria

By Felicia Nwosu To the experiential marketing expert, experience is the...