Spotlight

LATEST NEWS

HASG activates AI and AfCFTA committees to drive Nigeria’s ad industry into new phase of continental growth

Nigeria’s advertising ecosystem has taken a decisive forward step as the Heads...

Unilever swaps agencies for 300,000 influencers in global pivot

 Fernando Fernández calls it revolution. Traditional advertising agencies might...

IMC

WPP Media names Andrea Suarez to lead Latin America operations

WPP Media has moved decisively to strengthen its Latin America business by appointing...

PayPal return to Nigeria sparks divided reactions over past account restrictions

PayPal's announcement of its partnership with Paga to enable full payment services...

Features

Beyond broad audiences: How AI precision, cultural intelligence are redefining customer segmentation

Customer segmentation is no longer a background marketing exercise. Instead,...

Meme culture: is your brand walking toward the mountains?

A lone Adélie penguin waddles away from its colony. It ignores the sea, its...

Personalisation isn’t the advantage anymore. Precision is

There was an era when personalisation appeared enchanting. You received an email...