Spotlight

LATEST NEWS

Oloyede at 50: The Power of not working alone

 Veteran broadcaster Bimbo Oloyede has transformed her 50 year journey in broadcasting...

Publicis Groupe taps Jayde  Hill to drive people strategy

Publicis Groupe,  New Zealand,  has elevated Jayde Hill to General Manager, People...

IMC

Nigerian agencies should send clients to Cannes, not just creatives — Two industry voices spark important debate

A conversation that started on Instagram has grown into one of the most honest and...

Ogilvy secures Lite n’ Easy creative account

Ogilvy has expanded its client portfolio after winning the integrated agency mandate...

Features

Don’t Leave Others to Tell Your Story; Tell It Yourself— Efe Obiomah

Fashion can shape visibility, influence and reputation in ways that go far beyond...

Beyond red carpet: How mega events are redefining experiential marketing, brand activations

  In today’s glamorous Nigerian event landscape, before the floodlights...

How Meta evolved its advertising proposition from manual control to AI-driven automation

 Meta transformed its advertising business from a manual targeting platform...