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LATEST NEWS

OpenAI cuts minimum ad spend to $50,000

OpenAI has lowered the barrier to entry for it's ads service, cutting the minimum...

Publicis drops ‘theTradeDesk’ after audit flags fee and transparency concerns

Publicis Groupe has stopped recommending The Trade Desk to its clients following...

IMC

ARCON mourns passing of former chairman, Chief Olu Falomo

The Advertising Regulatory Council of Nigeria (ARCON) has announced the passing of...

The Elephant Has Fallen: MARKETING EDGE pays tribute to chief Olu Falomo

There are professionals who build careers. Then there are those who build legacies...

Features

Why agencies embrace ChatGPT ads despite limited measurement

OpenAI officially launched advertising on ChatGPT in January 2026, and the response...

Valentine in Nigeria: Leveraging engagement for value, connecting consumers for patronage

Nigerians are getting into the spirit of Valentine’s Day with more than just...

When platforms publish harm, responsibility follows

In a recent case, a Lagos State High Court located at Tafawa Balewa Square granted...