Spotlight

LATEST NEWS

First Holdco Plc grows gross earnings to ₦3.4 trillion for the full year ended December 31, 2025

 First HoldCo Plc. (“FirstHoldCo” or the “Group”) today announces its audited...

Amazon DSP integrates LinkedIn targeting for B2B streaming TV advertising

 Amazon Ads and LinkedIn announced on 7 May 2026 that advertisers can purchase LinkedIn’s...

IMC

Anietie Udoh makes ‘Symbol Awards’ powerlist of  Most Influential Business figures

Anietie Udoh, Marketing Director of MARKETING EDGE, has gained global recognition...

A new horizon as Uche Onwudiwe steps into new era of innovation at Tolaram Group

Change rarely announces itself loudly. Instead, it begins quietly through a decision,...


Features

Your brand doesn’t have visibility problem, it has ‘why should I care’ problem

Nigerian marketers spend millions ensuring their brands are seen. Billboard...

When the moon came out, the brands came alive

Every year, Eid al-Fitr arrives with the same quiet challenge for the brands...

The brands that turned the crescent moon into a creative canvas

Eid al-Fitr marks the end of Ramadan’s 30 days of fasting, prayer, and spiritual...