Spotlight

LATEST NEWS

Elev8 Media relaunches flagship CMS Marina Billboard as “King of Marina 2.0”

New LED display upgrades the company’s first-ever site, on one of Lagos Island’s...

PepsiCo opens global agency review to accelerate AI first marketing strategy

PepsiCo has launched a global agency review as the food and beverage giant moves...

IMC

FC Bayern, Coca-Cola deepen 63-year alliance with fresh five-year deal through 2031

FC Bayern Munich have further strengthened one of football's longest-running corporate...

Omnicom Media secures IBM’s global media business, strengthens worldwide partnership

Omnicom Media has expanded its relationship with global technology company IBM after...


Features

Don’t Leave Others to Tell Your Story; Tell It Yourself— Efe Obiomah

Fashion can shape visibility, influence and reputation in ways that go far beyond...

Beyond red carpet: How mega events are redefining experiential marketing, brand activations

  In today’s glamorous Nigerian event landscape, before the floodlights...

How Meta evolved its advertising proposition from manual control to AI-driven automation

 Meta transformed its advertising business from a manual targeting platform...