Spotlight

LATEST NEWS

How Dangote plans to sell Peugeot to Nigeria

 Aliko Dangote can manufacture 120 vehicles daily at his Kaduna assembly plant....

The cola wars go deep

FIFA 2026 is happening on the field. But the real battle is happening in your hands,...

IMC

Lanre Adisa highlights HASG strategy driving industry toward policy readiness, continental opportunity

Nigeria’s advertising industry has begun taking deliberate steps toward preparing...

HASG activates AI and AfCFTA committees to drive Nigeria’s ad industry into new phase of continental growth

Nigeria’s advertising ecosystem has taken a decisive forward step as the Heads...


Features

When AI perfection made imperfection profitable

 McDonald’s Netherlands pulled its AI-generated Christmas advertisement in...

Why your marketing plan expires faster than your milk

 Most marketing plans have a shelf life nobody admits to. You spend weeks building...

First movers: Pioneer brands that created Nigeria’s everyday consumer culture

Nigeria’s consumer market did not emerge overnight. Long before today’s...