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LATEST NEWS

How mounting costs, quackery reshape Nigeria’s struggling OOH advertising industry

Nigeria’s Out of Home advertising industry is passing through one of its most demanding...

From Island to Mainland: How one run turned into a movement

Last month, Nutrify Running Club kicked things off on the Island. It was their first...

IMC

Rauf Aregbesola  calls for national honour as industry veterans celebrate market research icon, Kareem Tejumola

It was an evening of warm reunion, glowing tributes and dignified recognition as...

Publicis Media captures one-third of global media shifts, surpasses $10B in new business

Publicis Media has surged ahead in the global media landscape, claiming the top spot...


Features

First movers: Pioneer brands that created Nigeria’s everyday consumer culture

Nigeria’s consumer market did not emerge overnight. Long before today’s...

Marketing wants talent, talent has options

 The marketing industry is hiring again. The question is whether it remembers...

Packaging as strategy: The untold stories hidden inside the bottles Nigerians love

Long before the first bottle opens with that familiar sound, long before the...