Spotlight

LATEST NEWS

Meet MARKETING EDGE 2026 National Marketing Stakeholders’ Summit Panellist- Abimbola Ijaniyi

Abimbola Ijaniyi is a seasoned sales and marketing professional with extensive experience...

Dentsu Secures Netflix’s expanded EMEA Media Mandate

Dentsu has won an expanded media mandate from Netflix, positioning the agency network...

IMC

Public relations: The missing link between policy,  public impact

Nigeria has never lacked policies, reforms or development initiatives. Across healthcare,...

FG backs digital innovation, charges industry on responsible advertising as AIC 4.0 opens

Mohammed Idris, Minister of Information and National Orientation, represented by...


Features

Gen Zs are not distracted; your brand is just irrelevant

The myth that Gen Z has a short attention span is one of the most expensive...

‎World PR Day 2026: Golden Age of strategic PR in the era of convergence

Every July 16 is celebrated globally as World PR Day. WPRD commemoration,...

The industry that cannot measure its most important asset

Here is a paradox at the heart of modern marketing. Creativity can account...