Spotlight

LATEST NEWS

X3M Intelligence pushes new conversation on Gen Z and alcohol marketing

X3M Intelligence (the research & insight arm of creative agency, X3M Ideas) hosted...

NCC pushes smart enforcement, digital shift to tackle rising piracy threat

Nigerian Copyright Commission (NCC) has intensified calls for smarter leadership,...

IMC

MARKETING EDGE felicitates Dr. Fadolapo on his birthday ‎

‎There are seasons in every industry when the right person arrives at exactly the...

Publicis lands Microsoft global media business in major agency shift

Microsoft has reassigned its worldwide media planning and buying responsibilities...


Features

When performance marketing cannot measure performance anymore

 The promise that made performance marketing revolutionary is collapsing. For...

When AI perfection made imperfection profitable

 McDonald’s Netherlands pulled its AI-generated Christmas advertisement in...

Why your marketing plan expires faster than your milk

 Most marketing plans have a shelf life nobody admits to. You spend weeks building...