He is a Global Brand and Marketing Executive who helps brands build meaningful connections with customers, culture, and markets to drive sustainable growth, commercial impact, and long-term brand leadership across Africa.

He has developed and executed growth initiatives for Visa, MTN Nigeria, MoMo, and other multinational brands.

Previously, he served as Senior Marketing Manager for West Africa at Visa, where he delivered tailored marketing advisory and execution services, implemented data-driven marketing initiatives, and developed innovative solutions for banks, fintech companies, and merchants across West Africa.

Formerly the Group Deputy Director of Strategy & Planning at SPV Communication Solutions, the marketing communications agency responsible for MTN Nigeria and MoMo.

In this role, he led the development and execution of brand, marketing, and communication strategies for MTN Nigeria and MoMo across various strategic business units.

He was also a member of the Strategy Leadership team at Omnicom Group, responsible for managing the MTN Brand across Africa.

Over the past decade, he has had the privilege of collaborating with esteemed brands including Etisalat, Spectranet, Keystone Bank, Dangote Cement, Dangote Seasoning, Dangote Salt, DanQ Seasoning, the Lagos State Ministry of Education, various political campaigns, startups, and others.

Dedicated to fostering learning and professional development, he established Strategy Trybe, a community committed to nurturing and developing strategy professionals across Africa.

Through this platform, he has trained over 1000 marketing communication professionals across the continent.

He is a member of the Social Psychology Network (MSPN) and one of the few certified behavioural scientists in Africa.