MARKETING EDGE on TV hosts Olugbodi tomorrow

By Felicia Nwosu

This week’s Industry Conversation segment of MARKETING EDGE on TV will be having a thought-provoking time with a man whose name is synonymous with Nigeria’s integrated marketing communications and advertising landscape, Dr. Tunji Olugbodi. He is the Executive Vice Chairman and Group Chief Executive Officer of Verdant Zeal Group, Africa’s emerging multinational marketing communications group.

The versatile and dynamic entrepreneur, who wears many hats in several leadership positions, will be giving his assessment of the integrated marketing ecosystem and also highlight how professionals grappled with various economic challenges in 2023, as well as some of the learnings that will help them to emerge stronger in 2024.

Tune in this Wednesday as Nigeria’s foremost brand-focused, marketing and advertising television programme  hosts a business leader whose driving force and indelible mark have hit many milestones across various strata of the nation’s economy.

MARKETING EDGE on TV comes up on TVC News, DSTV Channel 418 at 12:30 pm and on WAP TV at 8pm, with a repeat broadcast on WAP TV on Thursday at 9.30am. It is a 30-minute package that comprises brand news, brand in focus and industry conversation.

Dr. Olugbodi is also Chairman on the board of Background Check International, Epicentre Events and BT Bytols Travels & Tours and several others.

His illustrious career and outstanding track record spanning three decades in journalism, advertising and enterprise development have seen him pass through the walls of The Guardian Newspapers, SAAL Advertising, Promoserve-Grey and Prima Garnet before establishing Verdant Zeal in 2007.

Also, his leadership experience across these diverse sectors has helped in steering growth and driving profitability that has accelerated Verdant Zeal to its pinnacle, while spearheading the expansion of the brand’s footprint in critical markets across Africa with the emergence of several new subsidiaries.

Tunji is a notable speaker at various fora, and has also played pivotal leadership roles in fostering growth and in shaping the right future for many youths through enduring empowerment programmes to help them unlock their potential.

His strategic vision and proven expertise in the marketing industry position him as an invaluable force. He is the convener of The Innovention Series, an annual Thought Leadership Convo that hosts creative and conceptual thinkers to a roundtable discussion.

Dr. Olugbodi has trailblazed several giant strides which includes leading as the pioneer chairman of Nigeria’s foremost advertising awards, Lagos Advertising and Ideas Festival (LAIF) among others. He is a fellow of several professional bodies such as the Nigerian Institute of Marketing (NIMN) and the Advertising Regulatory Council of Nigeria (ARCON). He is also a member of the Chartered Institute of Marketing (CIM), London and Institute of Directors (IoD Nigeria).

As a professional par excellence, the business leader has received numerous awards and recognitions for his works as he was recently conferred with the ADVERTISING PERSONALITY OF THE DECADE AWARD by the prestigious MARKETING EDGE Awards. Others include the Living Legends Industry Award (by Red Media Africa), the Brand Icon Award (by Brand Age Magazine) and many other international distinctive recognitions.


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