MARKETING EDGE set to hold 2nd Quarterly Virtual Summit

By Felicia Nwosu

Leading marketing and advertising magazine, MARKETING EDGE has announced that plans have been concluded to hold the much anticipated second quarter of its iconic Quarterly Virtual Summit which will hold Wednesday, 28th of June, 2023, via Zoom.

Over the years, MARKETING EDGE through the Quarterly Virtual Summit has continued to engage the industry on topical and thought-provoking talking points. The aim is to keep the entire industry well-informed and to equip professionals with the latest insights and strategies for navigating the dynamic and rapidly evolving landscape of the marketing industry.

This quarter will feature three well-tailored themes which are:

Changes in Consumer Behaviour: Delivering Better Customer Experience Amid Pressure to Deliver ROI

Increased Digitization: Keeping Up with the Shifts and Rising Demands; and

Cross-Cultural Branding & Communication: Why Marketers Should Establish Cultural Bonds With Target Audiences.

Elaborating the upcoming Summit, John Ajayi, CEO and Publisher of MARKETING EDGE magazine and convener of the summit, said the initiative is part of a quarterly series aimed at setting the agenda for industry conversation and promoting the brand idea in the IMC ecosystem.
“As an agenda-setting publication, stakeholders expect much from us especially at this critical time. This is our little way of stimulating meaningful and result-oriented conversations in the IMC as it recovers from its myriad of challenges. It is also a way of accomplishing our self-appointed task of promoting the brand idea,” he said.

He assured that the forthcoming second Summit would undoubtedly be an improvement on the maiden edition, as judging from the multiple topics being looked into clearly indicate that the scope of the Summit has been widened.

The brand-focused platform said in its usual tradition that it is not letting down its oars, but is committed to delivering on its brand promise by ensuring that participants gain valuable knowledge from industry experts and veterans in the IMC space who will provide comprehensive expose on the entire themes to avail participants the latest trends and techniques for developing robust brands

It added that it has pooled together a host of highly cerebral professionals and entrepreneurs whose expertise cut across marketing, strategy, creativity, data processing and technology to dissect the chosen topics. The profiles of its array of speakers will be unveiled soon in our subsequent publications’ as well as the details for registration and participation.


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