Sanpellegrino appoints We Are Social, Milan as Strategic/Creative e-Business partner

We Are Social has been appointed by Sanpellegrino, the Italian beverage company synonymous with the highest quality, to support the company strategically and creatively across its social and ebusiness activities.

The agency’s Milan office will work across Sanpellegrino’s Italian brands including S. Pellegrino, Acqua Panna and Sanpellegrino soft drinks, globally, to further build its social, digital and ebusiness presence and enhance the brands’ performance across all local markets.

Gabriele Cucinella, Stefano Maggi and Ottavio Nava, Chief Executive Officers of We Are Social, Italy, said: “We are happy to work alongside Sanpellegrino to develop the social, digital and ecommerce presence of its brands at a global level – especially since some of these brands are true symbols of our country.

“The social approach to creativity and strategy is what characterizes us, and it will enhance brands like S.Pellegrino by stimulating sharing, conversation and bringing people together in moments of consumption.”

We Are Social is a global agency reputed for delivering world-class creative ideas for forward-thinking brands. “We believe in people before platforms and the power of social insight to drive business value. We call this social thinking.

“ We are a team of more 700 people, active in our 10 offices in Milan, New York, London, Paris, Munich, Berlin, Singapore, Shanghai, Beijing and Sydney. We’re already helping many of the world’s top brands, including adidas, Netflix, Samsung, Barilla, Campari, American Express, Vodafone and Lavazza,” the agency said.



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