Loeries Announces New Facebook Category for Student Awards

In partnership with Facebook, Loeries Africa Middle East has introduced a new category within the Student Awards. The Facebook Challenge calls on students to create powerful mobile video content on behalf of The Nelson Mandela Foundation – the custodian of Madiba’s brand, memory, and legacy of social activism. The winning entry will be flighted on Facebook and Instagram as well as receive a special prize.

Loeries Creative Week Durban takes place from Monday, 14 August to Monday, 21 August 2017.

As part of the Loeries’ and Facebook’s commitment to grow and promote young, diverse creative talent in our region, Facebook will not only cover the cost of all entries in this category, but has also created an e-learning programmeassisting students to understand the best practices around creating winning mobile campaigns.

“The Facebook Challengefocuses on promoting a socially relevant cause through the application of mobile media and we are delighted to be teaming up with the Nelson Mandela Foundation as they prepare for the Mandela 2018 Centenary Programme,” says Nunu Ntshingila, Regional Director Facebook Africa.“Our vision is to create powerful mobile video content that will inspire all of us to find the Madiba in ourselves and to ‘#BeTheLegacy’. Its message should help to push back against all forms of social injustice in line with Madiba’s courageous legacy.”

Full details on the Facebook Challenge, as well as access to Facebook’s e-learning programmes can befound within the Student Category at loeries.com. Entries must be submitted by the Extended Deadline of31 May 2017.

“We believe creativity unlocks the power of technology and we look forward to working together with the Loeries towards a more connected industry,” concludes Ntshingila.

The Loeries, a non-profit company, is Africa and the Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry. As the highest accolade for creativity and innovation across our region, the Loeries promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.

Culminating in the biggest creative gathering in Africa and the Middle East, Loeries Creative Week™ Durban brings together the best innovative minds from our industry for a festival of networking, inspiring minds and recognising great work.

Our region’s creative economy is world-class and has great potential to grow and to offer employment to our talented youth. The growth occurring throughout Africa and the Middle East is very exciting, and a major focus of the Loeries is to increase the standard of brand communication in the region.



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